Ideal Manufacturing are the only independent, British chemical manufacturers in the UK.
The brand is built on an exciting, digital approach to their renowned company history, with referential animations used to promote the need for laundry chemical and white label product manufacturer to their large, long term customer base.
Envisioned by Ideal Manufacturing MD, Phillip Kalli, the core to the Ideal approach is a WordPress Ecommerce multisite.
The site, beautifully designed to stand out in an otherwise flat marketplace, integrates with both their marketing automation platform of choice, Campaign Monitor and Accounting Platform, Sage allowing for customer purchases to inform market segmentation, business intelligently, and importantly, ensure accounts are managed with a fully connected system.
The centrepiece, the Periodic Table of Laundry, is a shopping method powered by the isotope framework for refining available products on a page using animation and movement to sort and filter.
A bespoke infographic designed by Ideal, the periodic table is a fun and engaging interaction to add increased stickiness to the site.