Championing the end of single-use packaging

Championing the end of single-use packaging

Project Information

Client: Fill Refill Co

Type:

Fill is a range of refillable eco laundry & household cleaning products that look cool, work great & reduce packaging waste. Supplied in 500ml screen-printed glass bottles & jars, 10l bag-in-box, 20l post consumer recycled (pcr) refills and returnable bulk 200l containers that get picked up and refilled for a zero waste closed loop solution.

HUB was asked to build a retail and wholesale ecommerce website for Fill Refill in 2017. Launched in early 2018, and built around the creative and organic brand of superstar illustrator Eleonora Marten, the website has been developed further with longevity and sustainability of design sat firmly at the centre across the digital strategy.

In June 2021, Eleonora’s brand design across the entire Fill range, under the creative direction of founder Phillip Kalli, was nominated for a prestigious Design Week Award in the category of Illustration for Rebrands.

Latest Story

The Sustainable Internet

I asked myself the question if I didn’t work in web design and development, how and why would I use the Internet? Would my behaviour be any different? What do I actually use the Internet for now anyway and how can I help to foster a Sustainable Internet?

Contact

The Pillbox
115 Coventry Road
London E2 6GG

Tel: 020 3865 8070

hello@hub.london