Championing the end of single-use packaging

Championing the end of single-use packaging

Project Information

Client: Fill Refill Co


Fill is a range of refillable eco laundry & household cleaning products that look cool, work great & reduce packaging waste. Supplied in 500ml screen-printed glass bottles & jars, 10l bag-in-box, 20l post consumer recycled (pcr) refills and returnable bulk 200l containers that get picked up and refilled for a zero waste closed loop solution.

HUB was asked to build a retail and wholesale ecommerce website for Fill Refill in 2017. Launched in early 2018, and built around the creative and organic brand of superstar illustrator Eleonora Marten, the website has been developed further with longevity and sustainability of design sat firmly at the centre across the digital strategy.

In June 2021, Eleonora’s brand design across the entire Fill range, under the creative direction of founder Phillip Kalli, was nominated for a prestigious Design Week Award in the category of Illustration for Rebrands.

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