Part of the strength of HUB’s stories about technology are the way in which we tell them. Whilst we build and connect the business applications that help you work with your data and content, we are also pretty good at creating that content too.
For membership organisations, membership acquisition and retention is always going to be central to business operations. Organisations work incredibly hard to acquire members, be they businesses or individuals through word of mouth or reputation, or outbound marketing. So what happens when it comes round to annual renewals and all of a sudden a large percentage of the membership fail to renew?