PIMFA Wins “Website of the Year”

We are delighted and honoured to announce that our friends at PIMFA and the HUB-built www.pimfa.co.uk won “Website of the Year” at the Trade Association Forum Best Practice Awards last night. A brilliant night was had by all, with some truly worthy winners recognised for their contributions. Read more about our nomination here, and yes, that’s […]

Understanding Membership Retention

For membership organisations, membership acquisition and retention is always going to be central to business operations. Organisations work incredibly hard to acquire members, be they businesses or individuals through word of mouth or reputation, or outbound marketing. So what happens when it comes round to annual renewals and all of a sudden a large percentage of the membership fail to renew?